Business Spotlight: City Boutique

Today, the Grove is a thriving district that hosts a diverse range of businesses offering up street murals, craft beers, global food choices, dance floors, and spots to shop and grab a coffee. For the month of July, we decided to sit down and chat with one local business owner who brings color and art to The Grove through her love for fashion.

Meet Sheryl Meyers

Sheryl is the owner and business woman behind City Boutique, an independently owned retail store located at 4300 Manchester Avenue in The Grove. Sheryl has two children, a son and daughter, and has been married to her husband/business partner for 20 years.

Growing up, Sheryl had a love for fashion because it was something that always came easy to her. Sheryl graduated college with a business degree and then went on to work in the brokerage department at a bank, which is where she was first inspired to start her own business. Her business started small, by hosting “shoe parties” in her basement with friends and family, until her collection became so large that Sheryl and her husband decided to rent out store space in a local mall. Within one month of opening the store, it was so successful that Sheryl decided to leave her job at the bank and turn her hobby into a career.

The Business

City Boutique opened in 2010 after Sheryl saw a need for a place in The Grove where women could go to find unique and colorful clothing. While shopping Sheryl saw the same boring, neutral clothes. As a result, Sheryl decided to venture out on her own and search for fashionable pieces that caught her eye and appealed to her personal, unique style. She used her eye for fashion to help build City Boutique into what it is today. 

City Boutique offers a range of services including fashion and beauty consulting, personal shopping, fashion advice, and fittings. Next door to City Boutique is Sheryl’s other business, Curve Junkie, a plus-size women’s boutique. City Boutique and Curve Junkie both offer a range of colorful and high-quality fashion wear ranging from formal dresses, to casual attire including dresses, rompers, bottoms, tops, shoes, and a wide selection of accessories.

When asked what sets City Boutique apart from other clothing stores, Sheryl emphasized her focus on color. She tries to stay away from the basic black, white, and beige pieces that you can find anywhere. Color is what makes City Boutique unique and has helped Sheryl grow her business. In the next five years, Sheryl hopes to expand her fashion enterprise by opening up another store and by adding a shopping and party bus that tours St. Louis. 

Opening up City Boutique in The Grove happened by chance. Sheryl’s friend had previously owned a store in the same space in which City Boutique sits and was looking to move. At the time, Sheryl was in a transition phase where she was hoping to get out of the mall and find a place where she could operate on her own schedule and make her own decisions. She described it as “a drop in the lap situation”. 

Community Impact

Since opening in The Grove, Sheryl and City Boutique have made an impact on the community. She is an avid community volunteer for Urban League of Metropolitan St. Louis, an organization that empowers African Americans in the region through strengthening economic self-reliance, civil rights, and social equality. During the holidays, Sheryl and the staff at City Boutique visit local homeless shelters and serve meals to members of the community. Sheryl also sits on the Grove Community Improvement District Marketing Committee, where she meets with other business owners and members of the community to find ways to improve and better market The Grove. When asked about her favorite things about The Grove, Sheryl said, “I enjoy the diversity, opportunity to talk to all walks of life, and the community feel”. 

For more information about City Boutique, you can visit the website at www.mycityboutiquestore.com or check them out on Facebook and Instagram at @cityboutiquestl .